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Write your blog post in less than one hour...or you're not blogging

Many people have asked me the difference between blogging and other forms of writing. My colleague Katharina Hoene sent this to me today and it's worth considering. It explains it all so nicely:

"Arianna Huffington first asked Ephron to write a blog for her when Mark Felt was revealed to have been Deep Throat. "So I tossed something off and got this huge response, and it was fun to do." In the two years since then, she has blogged roughly once a fortnight, on politics and the media and whatever is happening in her life at the time. "I learned that this is a different way of writing - you have to do it really fast, and if you don't do it fast, you're making a mistake. If I'm working on anything for more than an hour, I say, this is not a blog, I have to stop right now, cos I'm writing a column or something else."

What's the difference?

"The function is different. The function of a blog is on some level to start a conversation that you're not involved in any more because you've already had your say. That thing of coming right off the news - did you see what I saw this morning, can you believe it? - has a kind of fun appeal.""

http://www.guardian.co.uk/books/2007/mar/03/fiction?intcmp=239

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