This is a question that is not directly related to Internet governance but that cannot be ignored by those on the policy side of what we discuss here.
Geoff Berridge addresses the question "Why we need diplomats" here:
I find this part particularly interesting:
"We hear a lot today about ‘public diplomacy’, as if this alleged invention had changed the whole game. This is complete nonsense. Public
diplomacy is just the name we give to our own propaganda."