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Seiiti has given me the impression (I wonder how? ;-) ) that he likes odd ideas. This is a VERY odd idea that has just popped up out of a skype with Ginger, and the proofreading of my husband’s paper on Biodiversity – WHICH HAS TO BE SUBMITTED TOMORROW!

From my perspective the most urgent issue about Internet Governance is that, for most of the people of the world whose lives will be affected by it to a greater or lesser extent, it is simply a non-issue – don’t know, don’t care, can’t be bothered.

What in the world does this have to do with Biodiversity? Well, in the Saint Lucian context, in the 1970s, “don’t know, don’t care, can’t be bothered” described the general attitude towards the Saint Lucian parrot, amazona versicolor. And look what happened -

“In the late 1970s the Saint Lucia Parrot flickered on the edge of extinction, numbering barely more than 100. [Paul] Butler and the Forestry Department were convinced that the only way to save this national treasure was to engage every segment of the community in actively protecting its habitat. That meant moving beyond standard education models and finding ways to inspire and motivate people on an emotional level.

To achieve these goals, Butler turned to the private sector for a number of time-tested marketing techniques. He built a comprehensive marketing campaign around a charismatic image of the Saint Lucian parrot. The campaign included a larger-than-life mascot that personified the environment and generated awareness and excitement, a pop song about the bird, billboards, bumper stickers, and engaging classroom activities. As momentum picked up, local political figures and religious leaders began incorporating campaign messages into their speeches and sermons. The end result was a groundswell of community pride that motivated people to save their most precious natural assets, including the parrot and its habitat. Today the species numbers 600, is absolutely protected by law, and is slowly expanding its range from the refuge of the island’s central forest reserve to other forested areas that it formally occupied.

Not only did the campaign pull the Saint Lucian parrot from the brink of extinction, it generated a legacy of local environmental pride that exists to this day.”

The Saint Lucian parrot is pretty http://www.visitslu.com/00_imgs_main/AB/bird.jpg , Internet Governance is not. But then neither is Linux but we all love the Penguin.

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Comment by Seiiti on July 31, 2009 at 3:11pm

Great post, De!



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