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A new business model (EuroDIG 2010, WS3)

Internet as a platform for innovation and development of new business models
EuroDIG, Madrid, Thursday April 29, 14hr30, workshop 3

Staunch supporters of copyright have today reiterated their call for a copyright framework, which they say has been ongoing for a decade. But taking into account recent legislative developments in Europe, things are indeed changing.

Britain's new Digital Economy Act represents one such change. Businesses have joined forces with ISPs to help send out warnings to copyright infringers. The so-called 3-strike procedure would allow ISPs to suspend Internet access of those accused with more than one case of infringement .

Problem is, it was said, suspending Internet access will certainly not limit access. Many ways to go around such a suspension - or the risk of it - including IP masking. This therefore does not make it an ideal solution.

A proposed model was that of simplying licencing, which is currently almost a (very expensive) burden on businesses. Current licencing rules are not doing consumers any favours either. It was said in fact that Yahoo streaming as well as other popular sites streaming content have suspended the service. Simply put, businesses should re-think the rules and simplify them.

Seems like the solution could also come from within, then...

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