Good social reporters listen online more than they publish.
There are many different tools you can use in order to follow and track online discussions.
- Do you 'search before you post' when on Facebook or a blogging platform to make sure you are connecting to existing discussions on your topic of interest - or addressing gaps in the existing dialogue.
- If you are posting to Twitter are you using an application that lets you see when people reply to or mention you?
- If you are using a particular tag or hash-tag, have you searched to see what other people are saying on that topic?
- Do you have Google Alerts set up to find out when topics you are interested in are mentioned in new places online?