This Ning website provides everyone with their own blogging space. You can use a blog post to:
- Share news and updates;
- Provide analysis of Internet Governance Issues;
- Start a discussion;
- Share media (photos / videos etc.)
Writing a good blog post
- Choosing a good headline can help get readers interest in your post, but it can also help give a direction to your writing. See these example headlines for some ideas. (My favourite headline structure is 'Five things I've learn't about [blank]' as it allows me to summarise my learning in simple clear ways)
- Keep it short and simple - and make good use of links, bullet points and headings.
- Add an image - images can bring a post to life. Attached below is a guide to finding free-to-use creative commons images. Screenshots are also a good approach. (Use the 'image options' to resize any images you upload and align then in your post)
- Look out for comments on your blog posts and reply to them to keep dialogue going.
- Think about how you can comment on other people's blog post.
- It can be useful to 'Tweet' about your new blog posts to alert other people to them.
Running your own blog?
There are many different tools you can use to run your own blog, including:
- Wordpress, available as a free hosted service or as an open source download to install on your own server. Wordpress is one of the widest used and most popular blogging platforms. (Find a one page guide to Wordpress attached below)
- Blogger.com, free hosted platform provided by Google. Allows more embedded media than Wordpress.
- Posterous, an e-mail blogging tool. Simple e-mail email@example.com and you will instantly have a blog set up with your e-mail subject line as the headline and the contents as the body of the post.
You can use your blog in many different ways. It is a good way to publish content to be found by search engines, but it can also provide you with a regular place to share content and to develop a regular readership.
Your blog will usually have an RSS feed
which you can use to integrate content from your blog into your website. You can also make use of services like Feedburner
to offer e-mail subscriptions to your blog - as many readers may not be familiar with how to follow a blog using RSS.
ProBlogger.com's '31 days to a better blog'
series provides some great tips on how to manage your blog to engage with readers and to improve it's impact.