Well, chances are that if you are just watching this video you already have so many Internet online services running different aspects of your life and you have no idea of which rights you have in each platform.
Yes, it is all written in the Terms and Conditions, but nobody actually reads that, unless you are a lawyer, and you are getting paid for that.
Even if you could read and understand, you would not have no option to argue: it is a take-it or leave-it ¨ok¨ accept button that you have by the end of the day whenever signing up to most online services.
The Internet Bill of Rights has an interesting solution for that. Watch a 4 minute explanation by Max Senges.
I've read about this on the Privacy coalition mailing list - they are also invloved and both coalitions are now in process of spreading a "call for participation", especially addressed to lawyers. Quote: "What we need is lawyers (especially privacy specialits) who help to (a) work on the legal text and (b) support david in transposing the legal text into a simple human readable version." (see http://ibr-beta.cpsr.org/node/59)
The reference model currently brought up is the Creative Commons system, which transposes the licence contract into a simple, clear and easy to implement icons reflecting the essential features of the contract.
I think this would be a major step in defining and raising awareness on privacy policies and it's definitely a project worth involving in.
The full text of the book An Introduction to Internet Governance (6th edition) is available here. The translated versions in Serbian/BCS, French, Spanish, Arabic, Russian, Chinese, and Portuguese are also available for download.